Bang & Olufsen’s 77-inch Beovision Concord TV can dominate a room, then tuck itself away

One of the crucial intriguing (and headline-grabbing) TVs from CES 2019 was LG’s rollable OLED, which appears to unfurl itself out of skinny air to supply a beautiful TV the place earlier than there was none. Whereas Bang & Olufsen’s tour de power for 2019 could not roll up and down like LG’s model, the posh model’s new Beovision Concord OLED tv actually makes its personal spectacular, automated entrance — and on the Concord’s North American debut final week, we laid eyes on it for the primary time.

It was fairly superior.

The Concord is a remodeling piece of artwork that reveals a 77-inch OLED from behind an oak or aluminum cowl. As proven within the accompanying video, the huge 77-inch display (which additionally comes from LG’s OLED manufacturing unit) rises from behind its wood cowl on the press of a button, whereas beneath it a Bang & Olufsen-tuned sound system locks in place to create a glossy and highly effective cinematic expertise from behind its clever exterior.

Whereas the slotted, oak cowl seems incredible, it’s not only for present. Bang & Olufsen claims the grading sample is designed to maximise the acoustic efficiency of the audio system inside, within the type of a three-channel “sound middle” full with DSP. The thought behind the TV, as Bang & Olufsen’s Govt Vice President of Model and Markets John Mollanger tells it, is to create an immersive cinematic expertise that may tuck itself away to mix in brilliantly together with your decor while you’re not watching.

“Pristine image efficiency mixed with actually immersive sound ensures a mesmerizing viewing expertise. However the presence of a giant display isn’t a welcoming addition to residing areas. With Beovision Concord, we needed to create a significant object for inside that reduces the visible presence of the TV and transforms it into one thing that folks will develop an emotional attachment to,” mentioned Mollanger.

The show itself is LG’s extremely anticipated C9 77-inch 4K Extremely HD OLED TV, a $7,000 TV with all of the fixings, together with LG’s lightning- quick A9 gen-2 clever processor, HDR10 and Dolby Imaginative and prescient HDR assist, and built-in Alexa. Different options embrace AirPlay 2 assist, built-in Chromecast and Bluetooth, and webOS four.5 for all kinds of streaming apps. The C9’s predecessor, the C8, earned a 5-star score from us final yr, together with our Editor’s Alternative award, and it was additionally our decide as the very best TV of 2018.

As for the sound, together with the pre-installed three-channel sound system, the TV is appropriate with Bang & Olufsen’s ever-expanding multiroom audio system, permitting one to attach as much as eight audio system for true 7.1 encompass sound. Bang & Olufsen says all sources may be managed with the Beoremote One, a single piece of aluminum that ought to marry properly with the remainder of the posh expertise. Rather than the oak entrance panels, the TV may even be obtainable with aluminum panels.

You’ll pay a hefty worth for all that beautiful expertise in such a fairly bundle, in fact, because the Concord will retail for $18,500 euros ($20,800 U.S.) when it arrives in Bang & Olufsen shops in October 2019 (with stateside pricing but to be introduced).  The TV debuts right this moment at Salone Del Cell in Milan, Italy, alongside a retrospective of Bang & Olufsen merchandise from throughout the model’s storied historical past.

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