In 2018, Jaguar Land Rover (JLR) and BlackBerry introduced a partnership that might see BlackBerry tech utilized in future JLR autos. The unique scope of the partnership included a next-generation infotainment system, however now the 2 firms have expanded it to incorporate different new tech.
A BlackBerry press launch stated the corporate would offer JLR with synthetic intelligence (A.I.) and machine-learning tech for future autos. BlackBerry was mild on particulars about how this tech can be used, solely noting that “predictive software program upkeep” and “cybersecurity risk safety” have been among the many attainable functions.
BlackBerry can even present cybersecurity consulting to JLR. The large quantity of software program utilized in fashionable autos, in addition to their stage of connectivity, makes cybersecurity as a lot of a priority to automakers as it’s to producers of computer systems or smartphones. BlackBerry stated it is going to take a look at software program utilized in JLR autos to establish vulnerabilities.
Whereas JLR hasn’t given up on immediately’s automotive thrills, the British automaker can also be working exhausting on future tech. It’s growing an elaborate 3D head-up show that may warn the driving force of hazards on the street forward, or permit a passenger to look at 3D motion pictures. However that’s simply the tip of the iceberg. JLR can also be experimenting with extra far-out ideas, like utilizing a heated steering wheel to convey navigation instructions, utilizing tech to sense individuals’s moods, and paying drivers to report potholes.
JLR is taking a unique strategy to self-driving vehicles, too. The corporate’s in-house take a look at program isn’t as giant as these of different automakers, like Ford and Normal Motors, however JLR can also be making an attempt various things. It outfitted a take a look at car with large eyes to see how pedestrians and autonomous vehicles would possibly work together, and needs to develop a language for all self-driving vehicles to make use of to speak with individuals. On the extra orthodox aspect, the corporate can also be offering Jaguar I-Tempo electrical SUVs to Waymo.
Whereas JLR could deserve credit score for pondering exterior the field, it’s unclear if any of those concepts will really be used on future manufacturing vehicles. Simply getting self-driving vehicles on the street in giant numbers shall be tough sufficient, with out having to develop a particular language for them. However with so many tech irons within the hearth, it is sensible for JLR to show to an organization like BlackBerry for assist. Automotive tech is also a profitable new marketplace for BlackBerry.