With no fanfare in anyway, Apple simply introduced the newest model of its iPod Contact, a product it hasn’t up to date since 2015. You’d be hard-pressed to inform that something has modified, although, judging from the outside. From what we are able to see from the press launch photographs, the brand new iPod Contact — now in its seventh technology — appears to be like an identical to the earlier two iterations, proper all the way down to the headphone jack, a function that Apple has been stripping from its different iOS units.
What’s new is on the within: With an Apple A10 Fusion chip, the brand new iPod Contact is twice as quick as its predecessor and sports activities 3 times higher graphics efficiency. That final stat is vital as a result of Apple is positioning the brand new gadget as a gateway to AR and particularly AR gaming. With its beefed-up inside elements, it’s additionally the primary iPod Contact that may do group FaceTime calls.
However excluding its improved computational energy, that is basically nonetheless an iPod Contact from years passed by. Apple made no point out of enhancements to the display, the cameras, or its Bluetooth and Wi-Fi radios. There’s a brilliant spot for many who discovered themselves routinely operating out of room on earlier fashions: The brand new iPod Contact is now out there with as much as 256GB of onboard storage.
Obtainable to order proper now on Apple.com, the brand new iPod Contact is available in area grey, gold, silver, pink, blue, and crimson, pricing is ready at $199 for the 32GB mannequin, $299 for the 128GB mannequin, and $399 for the 256GB model.
We’re in all probability not alone in feeling underwhelmed by this announcement. iPhones have advanced significantly since 2015, including options like OLED screens, twin cameras, FaceID, waterproof building, and rather more. To see a brand new iPod Contact emerge with none of those enhancements, but on the similar worth as earlier than, can solely be perceived as Apple doing the naked minimal to maintain this getting older product related. Its technique is evident: Give the iPod Contact simply sufficient of a processing spec bump that it may take part in Apple’s new AR-focused gaming technique, and hope that this proves fascinating sufficient to drive gross sales.
Is it sufficient? Will patrons be happy that a brand-new gadget has digital camera hardware and software program from over 4 years in the past? The iPod Contact, very like the iPhone itself, has all the time been about extra than simply the apps, so it’s disappointing to see Apple all however abandon the opposite features of what has lengthy been essentially the most reasonably priced method to make use of iOS.