Hyundai’s new entry-level Venue crossover could goal used automotive consumers

At first look, the Hyundai Venue seems to be like yet one more entry within the bloated subcompact crossover section. However Hyundai hopes to fill a distinct area of interest than most opponents, stories Automotive Information. The Korean automaker will reportedly place the Venue as an ultra-value proposition geared toward wooing used-car consumers.

The Venue can be priced so low that it is going to be “competing towards used automobiles in lots of instances,” Michael O’Brien, vp for product, company, and digital planning at Hyundai Motor America, stated in an interview with Automotive Information. He stated about one-third of the 40 million used-car transactions in 2018 began with a purchaser in search of a brand new automobile however not discovering what they wished.

Decreasing the value level to achieve that concentrate on market was behind Hyundai’s resolution to forgo all-wheel drive and make the Venue front-wheel drive solely, O’Brien stated. Hyundai might have “simply” added all-wheel drive, however it could have made the Venue too costly, he stated. All-wheel drive is usually thought of a prerequisite for a crossover, however not all automobiles have it. The Nissan Kicks and Toyota C-HR — which, just like the Venue, are positioned as entry-level fashions — are front-wheel drive solely. Nissan and Toyota have wager that distinct exterior styling and barely taller driving positions can be sufficient to tell apart these automobiles from common hatchbacks.

Hyundai hasn’t disclosed pricing for the Venue, however O’Brien advised Automotive Information that it’s going to begin beneath the Hyundai Kona. With a base value of $21,035, the Kona is at the moment the most cost effective crossover in Hyundai’s lineup. O’Brien additionally advised Automotive Information that the Venue will begin “at a little bit of a premium, however not a lot,” over the entry-level Hyundai Accent sedan, which has a base value $15,915.

The Venue is Hyundai’s seventh crossover, and its smallest. It’s about 5 inches shorter than the Kona, however Hyundai nonetheless guarantees comfy seating for 4 adults and a decent quantity of cargo house. Apple CarPlay and Android Auto can be normal, with Google Assistant and Amazon Alexa integration obtainable as effectively. The only obtainable engine can be a 1.6-liter, four-cylinder unit, coupled to a six-speed guide or constantly variable transmission (CVT). The Venue hits showrooms later this 12 months.

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