In an effort to encourage a more healthy way of life, Singapore’s authorities has partnered with Fitbit to supply its residents free health trackers.
Underneath the nation’s nationwide well being program — Reside Wholesome SG, lots of of 1000’s of Singapore residents will quickly have the ability to register to get a free Fitbit Encourage HR.
The exercise band itself, which has a $99 price ticket, gained’t value a dime. Nonetheless, in trade, customers should subscribe to Fitbit’s premium teaching service, which prices $10 a month, for a yr, in line with CNBC. On prime of that, Singaporeans should comply with share no matter knowledge the Fitbit collects with the nation’s well being board.
The info will form future well being packages in addition to “enrich” the Board’s promos by way of related and sensible insights, Singapore’s Promotion Well being Board stated. On privateness, Fitbit claims that there might be a “clear and seamless consent course of” and enrolled residents will know exactly what knowledge they’re sharing with the federal government. Whereas contributors gained’t have an opt-out possibility particularly for knowledge sharing, enrollment in this system will stay non-compulsory.
Singapore has a rising inhabitants of 5.6 million and Fitbit is anticipated to produce lots of of 1000’s of health bands.
“We intend to work with trade innovators, similar to Fitbit, on further efforts to make use of expertise to supply Singaporeans with personalised well being recommendation and nudges, in order that they’ll take management of their very own well being,” stated Zee Yoong Kang, CEO of the nation’s Well being Promotion Board.
The month-to-month charge shortly provides as much as be larger than the price of the health tracker itself and represents Fitbit’s bigger push in direction of subscription providers because it struggles to face its floor within the house amid rivals like Apple, Xiaomi, and Huawei.
Plus, Fitbit’s smartwatch enterprise has did not take off. Final month, the corporate reported its smartwatch income has dropped 27 % year-over-year, primarily attributable to a results of “weaker than anticipated” Versa Lite gross sales.
A Fitbit spokesperson declined to say how a lot the cope with Singapore is price.
“We predict this program may attain as much as a million folks. It’s a sign hopefully to traders and different potential prospects that the transformation that we’ve talked about in our enterprise mannequin is turning into actual,” Park stated. Talking with CNBC, Park additionally revealed Apple was one of many bidders and negotiations had been “extremely aggressive”.
Singaporeans can pre-register for Reside Wholesome SG in September and this system is formally slated to debut in late October.