It’s the sort of unflinching honesty that you just in all probability wouldn’t anticipate from the CEO of a big-name firm, however YouTube boss Susan Wojcicki was candid within the excessive this week when she admitted that even her personal children thought YouTube’s Rewind 2018 video was terrible.
The 2018 version of YouTube’s annual recap shortly grew to become probably the most disliked video within the streaming web site’s historical past, and to this point has prompted greater than 15 million folks to hit the down-vote button.
In a weblog submit assessing the present state of the video-streaming web site, Wojcicki celebrated numerous milestones achieved over the previous yr (for instance, channels with greater than 1,000,000 subscribers nearly doubled in 2018), however on the similar time acknowledged that not all the pieces had gone to plan.
“One file we positively didn’t got down to break was probably the most disliked video on the web,” Wojcicki wrote. “Even at dwelling, my children instructed me our 2018 Rewind was ‘cringey.’ We hear you that it didn’t precisely present the yr’s key moments, nor did it mirror the YouTube you already know.”
However in a remark nearly sure to tempt the extra mischievous members of YouTube’s neighborhood to set a brand new down-vote file with this yr’s Rewind video, the CEO promised: “We’ll do higher to inform our story in 2019.”
A fast look by a few of the feedback for Rewind 2018 recommended many individuals had been postpone by the video’s “cringey” skits that featured lots of the yr’s hottest YouTubers.
One commenter wrote, “If YouTube was actually like this, I’d by no means go to this web site,” whereas another person mentioned, “It’s unbelievable how disconnected YouTube has turn out to be with their viewers.” One other commenter summed up the video in simply three phrases, writing merely: “I really feel uncomfortable.”
The absence of PewDiePie, who, with greater than 75 million subscribers, has the preferred channel on YouTube, was additionally an enormous issue as to why so many individuals hit the hate button.
Wanting forward and hoping to neglect the catastrophe that was Rewind 2018, Wojcicki mentioned that this yr YouTube is specializing in providing extra assist to creators and artists, bettering communication and engagement, and making a extra accountable service. Hopefully Wojcicki will seek the advice of her children in regards to the subsequent Rewind video, too.